The Tapio Blog

Your company has adopted a climate strategy. But you're reluctant to communicate it for fear that your initiatives will be seen as greenwashing. Indeed, it's an understandable fear. According to a study by the European Commission, 53% of environmental claims in the European Union are vague, misleading, or unfounded, and 40% are unjustified. The following 7 tips will help you avoid the greenwashing trap.

Despite new opportunities, climate transition also brought at surface some insidious tendencies. Greenwashing is one of them and has become more sophisticated than ever. What is greenwashing? What do you risk legally? What forms does it take? What should you do to avoid falling into the trap? We will explain it all to you.