
- carbon footprint
- climate strategy
7 tips to communicate your climate strategy without falling into the greenwashing trap
Your company has adopted a climate strategy. But you're reluctant to communicate it for fear that your initiatives will be seen as greenwashing. Indeed, it's an understandable fear. According to a study by the European Commission, 53% of environmental claims in the European Union are vague, misleading, or unfounded, and 40% are unjustified. The following 7 tips will help you avoid the greenwashing trap.
