- carbon footprint
Carbon reduction vs. carbon offsets: what should I choose for my business?
We’ve all seen at least once a label on a product or website claiming to be “carbon neutral”, only to discover that that neutrality was achieved through carbon offsets and not a real reduction of their carbon footprint. The market of carbon offsets has been growing increasingly, but recently we’ve seen it slowing down among raising doubts on the effectiveness of this practice.
In this article we will explore what carbon offsets are and discuss how effective they are compared to a carbon reduction strategy.