The Tapio Blog

Everything you need to know to build a climate strategy.

7 tips to communicate your climate strategy without falling into the greenwashing trap
  • carbon footprint
  • climate strategy

7 tips to communicate your climate strategy without falling into the greenwashing trap

Your company has adopted a climate strategy. But you're reluctant to communicate it for fear that your initiatives will be seen as greenwashing. Indeed, it's an understandable fear. According to a study by the European Commission, 53% of environmental claims in the European Union are vague, misleading, or unfounded, and 40% are unjustified. The following 7 tips will help you avoid the greenwashing trap.

Valentina Valepiano
Valentina Valepiano Dec 21, 2023
Carbon reduction vs. carbon offsets: what should I choose for my business?
  • carbon footprint

Carbon reduction vs. carbon offsets: what should I choose for my business?

We’ve all seen at least once a label on a product or website claiming to be “carbon neutral”, only to discover that that neutrality was achieved through carbon offsets and not a real reduction of their carbon footprint. The market of carbon offsets has been growing increasingly, but recently we’ve seen it slowing down among raising doubts on the effectiveness of this practice.
In this article we will explore what carbon offsets are and discuss how effective they are compared to a carbon reduction strategy.

Valentina Valepiano
Valentina Valepiano Feb 28, 2023